Businesses use Facebook to recruit, hire

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SHERIDAN — Facebook initiated a “Jobs” tab Feb. 15, 2017, for businesses with pages on the social media site to recruit on a platform people are already frequenting. Sheridan businesses picked up on the service, and many have started using Facebook as a platform for recruitment and hiring.

Bighorn Airways started using the service for a recent hiring decision. The business always advertises with Wyoming at Work and often through the Sheridan County Chamber of Commerce for open pilot positions or other high-level career options. The recent opening — an entry-level position — seemed most fitting for Facebook’s platform. The result was an ample number of applicants.

“We seemed to have gotten more response from that than we had the other two places,” Bighorn Airways’ Erin Traub said.

While there was not as much information received as an actual resume would have provided, Traub felt if the applicant had a good work ethic and attitude for the position, the rest would come.

“When we hire for those positions, we really feel like if we can find people with the right personality for the job, we can train them on everything else,” Traub said.

Many listings for the Sheridan area do not require post-secondary degrees and are written to capture the interest of individuals like Bighorn Airways described, having good work ethics and attitudes more than a resume full of experience and education.

Others use the platform simply as a way to ask interested applicants to apply in person with a resume.

“If you want to learn about wine, spirits and beers while at work, this is the place for you! Please bring in your resume after 3 p.m.!” read the part-time food and beverage server position opening for The Tasting Library.

A part-time server opening at Shabby Shack Cafe and Catering simply lists “Hiring personality” in its description of the job.

Legacy Pregnancy Center and First Light Early Education Center owner Maureen Metcalf said before starting a Facebook page for the two businesses, she used a number of platforms to post job openings. Now, Metcalf only uses Facebook for inquiries and to spread the word, then asks candidates to come in and apply.

Metcalf also said when trying to reach high school or college students, she will consider using other social media outlets, as Facebook is more directed toward the parents or older relatives of that age group now.

The more laid-back, less extensive feel Facebook’s job recruitment platform does not work for all businesses, though. Sheridan Martinizing Dry Cleaning started the process on Facebook and found it too shallow for its hiring needs.

“I found the applicants only sent very minimal information,” general manager Marty Glantz said. “There were no references and lacked details under work history. If the application process was more detailed, I most likely would have been more open to it.”

Glantz resorted to other hiring platforms that provided what he needed to make an informed decision.

While businesses in Sheridan may utilize Facebook as hiring platform initially, many request applications be sent directly to hiring staff within the business, on the organization’s official website or in person.

Others, however, believe Facebook serves the niche of quickly and efficiently filling entry-level positions.

By |Oct. 2, 2018|

About the Author:

Ashleigh Fox joined The Sheridan Press in October 2016 as the public safety and city government reporter before moving into the managing editor position in November 2018. She is a native of Colorado and graduated from Biola University in Los Angeles, CA. Before working in Sheridan, she worked as a sports editor for the Sidney Herald in Sidney, Montana. Email Ashleigh at: ashleigh.fox@thesheridanpress.com

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