New tour guide good for gander, raises all boats

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Earlier this week I shared with some of our community partners a new travel planning resource that has been months in the making. This resource includes a digital version of our new Visitor’s Guide, an extensive road trip itinerary package, a photo archive (with links to our extensive photography archive that currently features more than 3,400 images) and a video tour. This resource is aimed at making travel planning to and from Sheridan significantly easier for tour operators, independent travelers, meeting and incentive planners and event organizers, but also anyone local looking for a concise and thorough repository of travel information. You’ll find this under the “Plan Your Trip” tab on our website, or via the direct link at

Each year, my staff meets with more than 250 tour operators at trade shows and conferences like International Pow Wow, Go West, ​International Round Up and many more. The top question we are asked is “How does Sheridan fit as part of a broader travel itinerary?” I believe that this new road trip itinerary package answers that question. I have prepared four itineraries that give day-by-day breakdowns of experiences in the American West, all of them featuring Sheridan as the fulcrum.

I have included estimated mileage, a Google Maps link that shows the itinerary in full, 18 destination photos for each itinerary, a calendar of events for 2019 and additional travel resources. “The Best of the Bighorns” itinerary paints an intimate portrait of the legendary Bighorn Mountains and highlights the immersive attractions of Sheridan County, while “Salt Lakes and Yellow Stones” takes travelers on a wild ride across some of the most spectacular terrain the American West has to offer. The journey begins in vibrant Salt Lake City, Utah, and continues into some of Wyoming’s most epic destinations.

By marketing this way, we’re well positioned to link Sheridan to other regional destinations (whether that’s Yellowstone, Mount Rushmore, Battle of Little Bighorn, Rocky Mountain National Park or Glacier National Park) and integrate Sheridan into tour operator itineraries that may have otherwise overlooked our community. Doing this creates advocates out of every tour operator and trip planner we meet, as they’re able to tell their clients that Sheridan has so many unique stories to tell and experiences to share with visitors.

This resource also allows important partners like the Wyoming Office of Tourism to easily market Sheridan’s attractions, and it encourages other regional tourism offices, from Cheyenne to Casper to Jackson to Buffalo, to do the same. It is vitally important that all of us involved in tourism across the state work together to share information and encourage visitors to spend as much time as possible exploring the great state of Wyoming. Whether you believe that a rising tide lifts all boats, or that what’s good for the goose is good for the gander, sharing information and advocating for Wyoming’s second largest industry, on a broad, comprehensive level, is vitally important to the economic future of our state.

All of us at Sheridan Travel & Tourism hope that you’ll find this a useful tool that helps make marketing Sheridan easier and more efficient, and we will continue to be proud to promote, advocate for, and share the stories of Wyoming’s most spectacular community.


Shawn Parker is the executive director of Sheridan Travel and Tourism.


By |Jul. 27, 2018|

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