Bertalot applies life’s lessons

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Name:

Lissa Bertalot

Age:

35

Where you work:

Golf Pride, division of Eaton

What you do:

Brand manager

Describe what you do:

Golf Pride is the world’s largest manufacturer of golf grips, nearly 70 percent of the global market. Every golfer needs them, and just like tires on a car, they wear out and need to be replaced.

As the brand manager, I oversee the messaging, design and execution of the brand at every touch point. So if you see our commercials or product integrations on the Golf Channel, displays in Dick’s Sporting goods, social media posts from PGA Tour events, print ads in Golf Digest, or any other places, you can bet that they have crossed my desktop. I also work closely with the new product development team to identify performance gaps and create products to help golfers play better and have more fun.

Where did you grow up?

Our family moved around a lot and I’ve lived in Florida, Minnesota, South Dakota, Indiana and North Carolina. I married a Wyoming mountain man and I knew the state came with the marriage (which I love)!

If you attended college, where and what did you study?

Relentless practice helped me earn a golf scholarship to play at Purdue University. After two years, I transferred to Indiana University, continued playing D1 golf, earned an undergraduate degree in business and a master’s in sports marketing.

How did you end up doing what you’re doing?

Golf taught me enduring values; integrity, acceptance, discipline, continuous growth, hard work and the joy of connecting with people and the outdoors. Over and over I have created opportunities for growth personally and professionally. Golf Pride has recognized my ambition and talent; the path upward has become clear, where it didn’t exist before. These values are foundational to my success as I continue to live outside the box.

It seems like golf is more than a job for you, it’s a passion. Why? Where did that come from?

Over 35 years ago, my mom was working at JCPenney, when she attended a corporate event in Dallas. My dad was invited to play golf with the (all-male) management team and it was assumed that my mom would go with the wives. After leaving the meeting they both recognized the opportunity and so my dad taught my mom to play golf.

The next year, when they asked my dad to join, she had to ask for the opportunity to tee it up. Within a short time, my mom became one of the first female store managers in the history of the company, and she attributes breaking glass ceilings to her hard work and the networking she did on the golf course to earn her colleagues trust. I am proud to follow in her footsteps and forge a successful career in a male-dominated industry.

You have two small girls. What do you hope Sheridan will provide for them in the future?

Since moving here in 2014, we’ve recognized Sheridan is an amazing community for raising kids. We live just blocks from Main Street and can walk to the YMCA, library, Kendrick pool, several parks, Whitney Fountains and more.

We have all the benefits of a vibrant community with access to the mountains, trails and wilderness in less than a 30-minute car ride. We love the trail systems Sheridan Community Land Trust has created, especially the Red Grade Trail System. Built for hikers and bikers (and horses in the future), these trails create endless fun on the face of the Bighorns!

Somebody mentioned that you’ve helped the SCLT with trails projects. What is your favorite thing to do outside? Why?

My husband (Dusty) and I were avid mountain bikers (still a passion), but our pace has changed with two little girls. We do a lot of hiking, trail running and playing in water. Our family thrives in the outdoors and we learn the most at the edge of our comfort zone — so our goal is always to be trying new things and venturing to new heights and distances.

Do you have a favorite trail in the Bighorns? If so, what is it and why do you enjoy it?

When our first daughter was only 9 months old, we took her with us on a pack trip to Lake Solitude. The sunsets were stunning, and the day trips up to the Cloud Peak lakes and to the base of Black Tooth were well worth the climb. While challenging to prepare; venturing into the wilderness with children is extremely rewarding, and nothing beats undistracted tent time with the family!

Dogs or cats? Why?

Dogs! We say our first child is Dune, our incredibly lovable and busy german short-haired pointer. 

By |June 16th, 2018|

About the Author:

Mike moved to Sheridan from Indianapolis, Indiana. Family and his passion for sports brought Mike to the Cowboy State, where he began working as the sports editor for the Sheridan Press in June of 2014.

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