SHERIDAN — Two become one this holiday season as The Holiday Pop-up Shop and Bought Beautifully team up in Sheridan. Through December, the two stores will have a physical presence for holiday shoppers to enjoy in downtown Sheridan.
The space, which is directly next to and owned by the Centennial Theatre, had previously been rented and used as the Democratic headquarters during the election. Kelli Campbell, who partnered with Cristina Crabb to start The Holiday Pop-up Shop, said she got the idea of pairing with Bought Beautifully while traveling in Montana. She wanted to do something for the holiday season with the space and was in a store that had a similar partnership as the Pop-up Shop and Bought Beautifully’s.
“It just worked out really well for both of us to be in here,” Campbell said, explaining how she and Bought Beautifully owner Emily Betzler had the same idea to team up.
Campbell said the shop will be there through December, and this is a test-run to see both how the community reacts to the store and how far they want to go business-wise. She said there’s a possibility of them returning for other holidays in the spring.
Betzler said that for them, it’s a chance to compliment the stores that already exist downtown and also offer ethically-produced products, like Bighorn Design Studio, Over the Moon and Twisted Hearts.
“I think it’s really important to support them, and we don’t want to take their business,” Betzler said. “We just want to come alongside them with some new and different opportunities and ideas.”
She said what makes Bought Beautifully stand apart from other shops is the Christian ministry aspect of the company, which focuses on finding companies that work to “tell the story of God’s goodness and love.”
Bought Beautifully employee Rebekah Forman said that though they’ve done pop-ups before, having a physical space will allow them to experiment with a new avenue.
“This is something we can own a little more,” Forman said, explaining how they were excited to decorate the space and not have to tear it down the same day. “So we get to live a little bit in it and see how people respond.”
Betzler said that eventually, she’d like to have a permanent storefront presence in Sheridan, but for now she’s just excited to have the space for the season.
The store also brings a more eclectic face to Sheridan’s downtown storefronts. With vendors from 16 different countries and impact stories that include anything from human trafficking rescue and rehabilitation to education efforts, Betzler said it’s important to show consumers how their shopping choices and purchases impact others.
“People start yearning to feel like they can make a difference and like what they do matters,” Betzler said. “It’s really nice to get to remind people or to show that story of connectivity.”