It’s not very often you get to hear about businesses more worried about making the world better than they are about making a profit.
It would have been easy — OK starting a business isn’t easy, but you know what I mean — for Emily Betzler to take the route that may have led to boatloads of money. But that wasn’t her calling; she wants to help others.
I’ve only met Emily maybe once, but I know her husband, Colin, through his work with the Sheridan Community Land Trust.
As a news organization, we write about the SCLT often.
I had heard Emily was working on a new business some time ago from friends. Her name has been mentioned as someone who could easily be a knock-your-socks-off speaker at any number of local events. Teacher, mom, entrepreneur — she has a heck of a story.
I had a chance to chat with Emily this week about her new nonprofit, called Bought Beautifully.
It fits into a larger movement in which consumers are more aware of where and how they spend their money. Individuals seem more aware of where their food comes from and who grows it; that is why our farmers market has grown exponentially and community gardens overflow all summer.
It’s encouraging to know people are actually thinking about the impact their dollars have.
Like those seeking home-grown produce, people seeking to support companies who operate in an ethical manner have sometimes struggled sorting through the noise.
Betzler puts vendors through a fairly thorough application process to help consumers feel reassured that their money is going to a good place.
As a new nonprofit, and one based online, Betzler will host a physical event in Sheridan to let everyone know what she’s about. It’s called “Give With Impact” and will be held Nov. 15 from noon to 4 p.m.
The location has yet to be announced, but the event will feature products from Bought Beautifully’s vendors. Local businesses have also been invited to participate, if they are willing to donate 5-10 percent of the sales to a local charity that will be chosen and announced as the event nears.
The Sheridan community is one full of nonprofits and charities willing to offer a helping hand. Those organizations are part of what makes us so great. It is what draws people to Sheridan and what keeps community minded individuals living here. Here’s to one more.