SHERIDAN — The Sheridan WYO Rodeo announced its new parade theme and a new official sponsor.

Ticket sales launch during the all-new WYO Winter Rodeo Feb. 23 at 10 a.m. at the WYO Performing Arts and Education Center in downtown Sheridan and Feb. 25 at 7 a.m. online at Season ticket holders and Gold Buckle Club members can get their tickets starting Feb. 15 online.

The 2019 Main Street parade theme is “Saddle up for the WYO Rodeo” and CHAPS Equine Assisted Therapy will be the grand marshal. Parade applications are available online.

WYO Rodeo President Nick Siddle also announced that Sheridan-based EMIT is now an official WYO sponsor, alongside M&M’s, Coca-Cola, Gold Buckle Club and the WYO Rodeo Posse. It’s been 10 years since the WYO Rodeo has added an official sponsor to the lineup. First Federal Bank and Trust has also joined the family as one of the WYO Rodeo’s World Championship Indian Relay sponsors.

“Our mission is to preserve and celebrate our western culture while actively contributing to Sheridan’s economy, and we like to partner with like-minded folks,” Siddle said. “EMIT has been part of the WYO Rodeo family for years, and they’ve just ratcheted up their support to the WYO Rodeo’s top-tier, official sponsor ranks. EMIT is one of Sheridan’s fastest growing companies, a top employer and major economic contributor in Sheridan and beyond.”

Casey Osborn, EMIT’s CEO, said he and company employees are excited for the opportunity to become one of the WYO Rodeo’s official sponsors.

“The Sheridan WYO Rodeo brings us all together like no other event, and at EMIT we believe ‘together’ is when Sheridan is at its best,” Osborn said. “That’s at the heart of our sponsorship.”