SHERIDAN — Sheridan administrators affiliated with the Economic Development Task Force are planning to attend two energy conferences in the coming months to promote Sheridan as an economic hub for northeast Wyoming. The first is the Montana Energy Fair in Billings, Mont., April 2-3, and the second is the Casper Energy Fair May 19-20.
“We’ll just be there to meet and greet and talk about who we are,” Sheridan County Administrative Director Renee Obermueller said.
Over the past few months, the EDTF has been compiling materials to display at trade shows and conferences around the region, including flash drives programmed with information tailored for the business development community.
Obermueller plans to attend the conference along with Forward Sheridan Director Jay Stender and Chamber of Commerce CEO Dixie Johnson. It’s possible other developers and economic stakeholders in Sheridan will also attend.
On the home front, the EDTF continues work to improve its marketing strategy, largely based off of statistical data regarding the task force’s website, www.wysheridanworks.com.
“We’re on pace this month to realize the strongest amount of unique visitors that we’ve had since we introduced this site,” said Skytrail Communications and Sheridan Travel and Tourism Executive Director Shawn Buckley, who indicated that after the website’s content was refreshed in the past month, one day drew in a record 810 visitors.
Buckley also highlighted the need for new content on the site.
“What we’re noticing that’s not quite encouraging is our return visitors. It’s a bit soft this month.” he said, indicating that trend has continued into the second month. Buckley said he believes the drop off in return visitors is occurring because the site remains largely unchanged.
“The biggest attribution to that is fresh content,” he explained. “We have strong permanent content, but when it comes to the blog and things that would be updated, that has fallen off a little bit.”
The task force also created a subcommittee to further examine the most effective way to create a branding campaign for Sheridan’s business community. The group met at the beginning of the month and put out a request for bids from external consultants.
The task force has previously explored the possibility of having a uniform logo that would be the same among staple community establishments to create a consistent image for visitors. The question of whether a project of that magnitude should be done is one the committee decided warrants outside help.
“We feel like as our committee, we can’t do that,” Chamber of Commerce Marketing Director Meredith Sopko said. “We’re trying to find out the scope of some professional services and what their role would be.”
Sopko said she plans to have a report about responses from differing agencies at the group’s next meeting in April.