Destination Sheridan: in 1941, and now

The 2013 spring edition of Destination Sheridan magazine will be published in May. It’s the slick, glossy magazine that celebrates Sheridan lifestyles, welcomes tourists and is distributed throughout visitor centers in four states, hospitality centers, lodging, restaurants and in racks. Subscribers get the magazine as well.

Mayor Dave Kinskey dropped off a copy of a similar tourism magazine from 1941 belonging to Sheridan resident Sam Rotellini, 97. Hizzoner termed it: “Destination Sheridan, Version 1.0.”

I thoroughly enjoyed looking through the publication which was likely printed before the Dec. 7, 1941, Pearl Harbor attack, given the tone of the text. The Sheridan Press likely published it that previous spring.

“In the midst of a world in chaos, there still remains a tranquil haven to soothe ragged nerves and troubled minds……it is northern Wyoming.” That’s how the welcome begins under the headline, “West of Worry….Out Wyoming Way.” The magazine was printed with a rotogravure system, a forerunner to four-color web printing and today’s high-quality heat-set printing.

The 1941 magazine closes with how Sheridan is the “land of vivid vacations,” and how coming here will “provide just the tonic that America needs in this hour of crisis.”

Our 2013 Destination Sheridan magazine will provide a similar welcome, a cover story devoted to local economic development, feature stories of local businesses and its people, a calendar and a handy pullout dining guide with map. It’s going to be a terrific edition. Deadline for sales is April 5.

••••••

A group of university alumni, highly established in their careers, got together to visit an old professor of theirs. The conversation soon turned into complaints about stress in work and life. Offering his guests coffee, the professor went to the kitchen and returned with a large pot of coffee and an assortment of cups — porcelain, plastic, glass, crystal; some quite plain looking, some expensive, some exquisite. He told them to help themselves to the coffee.

When all of his former students had a cup of coffee in had, the professor said:

“If you noticed, all the nice looking expensive cups were taken, leaving behind the plain and cheap ones. While it’s normal for you to want only the best for yourselves, that is the source of your problems and stress.

“Be assured that the cup itself adds no quality to the coffee. In most cases, it is just more expensive and in some cases, hides what we drink. What all of you really wanted was coffee, not the cup, but you consciously went for the best cups….and then you began eyeing each other’s cups.

“Now consider this: Life is the coffee, the jobs, the money and position in society are the cups. They are just tools to hold and contain life, and the type of cup we have does not define, nor change the quality of life we live. Sometimes, by concentrating only on the cup, we fail to enjoy the coffee.”

••••••

Shop Sheridan, this weekend!

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