STT marketing efforts take flight

Shawn Buckley loves to talk tourism in Sheridan. For good reason. He’s the new director at Sheridan Tourism and Travel and has lit a considerable fire under an organization that was already blessed with deep roots, a good reputation and established infrastructure.

At heart, he’s a marketer with experience with a national outdoor equipment company, prior to relocating to Sheridan. The tourism office shares a popular destination for visitors with the Sheridan County Chamber of Commerce, directed by the ever-capable Dixie Johnson, at what is known locally as “the visitor’s center” on east Fifth Street.

At the 2013 STT kickoff Wednesday night at The Black Tooth Brewing Company with retailers, media, tourism professionals and representatives from local government, Buckley presented a thorough road map to Sheridan County’s continuing success in expanding its options to visitors. More than 150 people attended.

Also presenting was Wyoming’s state tourism director, Diane Shober, who noted that Wyoming had eight million tourists last year. Overall, Wyoming’s hospitality industry provides more than 30,000 jobs. The Wyoming Office of Tourism has designated Sheridan as a “Signature Destination.”

Some local tourism data that merits a dose of ink:

• Some $94.2 million in tourism was spent in Sheridan County in 2012, up 7 percent.

• That means $4.2 million in local tax revenues for the county. That’s a spike of 4 percent.

• More than 950 jobs are directly related in our local economy for tourism.

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The 2013 spring edition of Destination Sheridan magazine makes its debut in The Sheridan Press Saturday. The first ones to see the 116-page lifestyle and tourism magazine will be our print subscribers with home delivery. It’ll be online Friday night.

Then come Monday, we’ll start a delivery blitz throughout Sheridan County, the state and three other states at tourism centers, hotels, restaurants – where visitors convene.

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The University of Wyoming’s baseball team will be competing in their third straight National Club Baseball Association World Series with action beginning May 17 in Paducah, Ky., The Cowboys are the number eight seed and they’ll face the Kennesaw State (Ga.) Owls, the number one seed. Two years ago, the Cowboys finished second in the world series.

The Cowboys won their division (Division 8 North) for the second straight year with a 9-3 conference record and 14-8 overall. Other teams in the conference include Colorado School of Mines, the University of Denver and Metro State/Denver.

The starting catcher for the Cowboys is Matt Overton of Sheridan, the son of Dan and Pam Overton. Matt had a .278 batting average this year for Wyoming and an on-base-percentage of .341.

More than 100 college and universities are represented in the NCBA.

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They Said It

“Former South Carolina governor Mark Sanford was elected to Congress. He got his scandal out of the way before he went to Washington.”

— David Letterman, late night funnyman

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