Business owners see enthusiasm for Crazy Days slip

SHERIDAN — Locals know that if you want to find the best deal in the summer, you head down to Crazy Days, a community summer blowout sale featuring all of the best downtown shops.

Alecia Roush, manager of Bighorn Design, says Crazy Days isn’t how it used to be though.

“Crazy Days used to be like a gigantic aspect. Everyone came down for it. After the years have gone by, it has slowly decreased, just because it is not well advertised,” Roush said.

Though she did see quite a few customers in the morning, she said that the afternoons offer a lot of down time.

“It would be nice to get back to where it was originally; it was full blown and packed in here,” she said.

Joe Dahlke, owner of 45th Parallel, said that he doesn’t think advertising has anything to do with it — they do their own — but that store participation has gone down over the years. He also noted that other community events helped bring foot traffic to Sheridan’s businesses during Crazy Days, including the Rockin’ the Railroad concert at the Trails End Concert Park.

“You know, from 2006-2009 Crazy Days was a lot busier because of the methane boom,” Dahlke said. “But, the concert has brought a lot of people here, and we have been steady all day.”

Dahlke added although it wasn’t quite as busy as Black Friday for them, Crazy Days was comparable.

Dixie Johnson with the Sheridan County Chamber of Commerce wrote that when she was younger, Crazy Days was more like a carnival, with people and clowns lining Main Street.

That was not the case this year. A handful of businesses had items on the sidewalk for sale, but if they were participating in Crazy Days, it was hard to tell as their signs advertising sales were either small or non-existant.

Donna Martensen, a Casper resident, was here for the Rockin’ the Railroads concert, and was filling up her arms with a variety of items at 45th Parallel.

“You guys have a cute little town here,” Martensen said as she piled out of the door, hands full of bags.

Maybe Crazy Days isn’t the extravaganza it used to be, but as Roush said, “any money coming in during Crazy Days is going to be good for our economy.”


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