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SHERIDAN — The Sheridan Press has been tapped to be the publishing agency of the Sheridan-Wyo-Rodeo program.
This year’s inside scoops and rundown of rodeo week will now be released under the identity of the Press’s existing publication, Destination Sheridan magazine and be officially endorsed by the event.
Destination is published three times per year, and the summer edition highlights the rodeo and peripheral community activities.
Sheridan-Wyo-Rodeo Board of Directors President Zane Garstad said it was the format of last year’s Destination magazine that caught his attention.
“We were really impressed with the quality of that publication, and when we looked at our rodeo program, we said, ‘This is the same thing. We’re duplicating our efforts,’” Garstad said.
Garstad approached The Sheridan Press Publisher Stephen Woody about forming a partnership for the 2014 program. Woody agreed.
In the past, the Wyo-Rodeo program was sold independently at the event. This year, the program will be distributed around the community for free and delivered to Press subscribers.
Both Woody and Garstad called the situation a win-win scenario — an opportunity to keep business local and update the publication.
“I think we can help the Sheridan-Wyo-Rodeo reach new goals and progress,” Woody said. “And, they don’t have to pay out-of-town vendors for the rodeo program, which before was dated because of deadlines and they didn’t have the sense of what this rodeo means to the community and the history.”
Garstad added that the new distribution plan for the program adds value to advertisers by facilitating more exposure.
Garstad indicated “day sheets,” which list the lineup of athletes for each evening competition, will be sold at the event for $2. The daily rundown of who’s competing in the evening rodeo is finalized after that morning’s slack competitions.
This year’s rodeo edition of Destination Sheridan will be distributed the first week of July.