Rodeo Week means it’s busy here at The Sheridan Press. We know it’s the biggest week of the year in the community and we plan our news coverage accordingly.
Months ago, we sat down to brainstorm stories for the magazine that has been available on racks around town and at the rodeo each night. We spent weeks putting those articles together, gathering photos to go with them and designing what I think is a pretty awesome product.
Then, once we got the magazine done, we started to plan the week itself.
While most rodeo fans attend a couple of events here and there throughout the week, few probably attend all of them. We do. We have reporters and photographers at pretty much every Sheridan WYO Rodeo event and all of the other fun things that happen in town that week. We do our best to provide interesting stories, captivating photos and engaging videos.
Advertisers, too, are highlighted in the magazine, daily newspaper, online and in all of the videos we produce throughout the week.
This year, we’re even offering prizes for a WYO Rodeo quiz you can take on our website.
Needless to say, this week pushes our staff to the max. They work long hours, hustle between events and get a lot of work done in a short amount of time.
All of us tend to need a breather when we get through the week.
I’m so proud of everyone in our organization for stepping up this week so we can help everyone Get WYO’d. This goes from the women up front who help answer customers’ questions to the guys in back who print the paper for us each day and the carriers who ensure it is delivered to customers.
Most of the time, I hang back in the office fielding phone calls, wrangling staff and keeping an eye on other news that may happen. I am an introvert, which makes Rodeo Week both exhausting and fun. I enjoy all of the interactions, but often find myself alone in the mountains by Saturday or Sunday trying to escape the crowds and escape the noise. (Kind of ironic considering I always considered myself a bit of a city slicker).
Next year, though, my family will be in town and, for a few of them, it will be their very first rodeo. I’m sure we’ll take in all that we possibly can so that they can get the maximum exposure to all Rodeo Week has to offer. No escaping to the mountains for the 2018 rodeo.
Planning for next year — just as is the case for the rodeo board — will start shortly after this year’s rodeo ends.
We hope you’ve enjoyed all Sheridan has offered this week. Don’t forget, there’s one more performance tonight, Bob King Memorial Roping tomorrow and the tailgate party Sunday as well.