Crazy Woman Trading Company closing after 16 years

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SHERIDAN — Longtime Sheridan businesswoman Linda Fauth knows that despite her exciting plans for the future, April 30 is going to be rough.

After all, that’s the day she and her husband Willis are set to close Crazy Woman Trading Company — a 16-year staple of Sheridan’s downtown and an enterprise she describes as one of the most satisfying ventures of her life.

“I’m sure I’ll be a little teary eyed on that day,” she recently told The Sheridan Press.

Still, she’s excited about the prospect of traveling the country while continuing to produce the clothing and assorted other products that made Crazy Woman such a recognizable brand in Sheridan.

Founded in the mid-1990s, the Fauths founded the business in a Main Street storefront next door to their current location.

Specializing in hoodies, T-shirts and other articles of clothing, she credits her emphasis on quality materials as a key component in the company’s longevity.

“I like to keep people happy and comfortable in my clothing,” she said.

As for the business’s distinctive name, County Commissioner Steve Maier gets the credit.

Maier joined the Fauths and several other friends for a New Years Eve dinner during the time period in which the couple was preparing to open the store.

Looking for a way to tie local geography into the name of their new business, the group rattled off several ideas before Maier suggested Crazy Woman Trading Company.

Fauth said the suggestion elicited a laugh from everyone at the table, but, for whatever reason, it stuck.
“Anything I put ‘Crazy Woman’ on sells,” she said. “It just makes people smile.”
A longtime supporter of Sheridan’s Main Street, local business officials said they’re sad to see Crazy Woman close.

“It was kind of an anchor business downtown,” said Downtown Sheridan Association Executive Director Stacie Coe. “I think all the tourists thought it was really cute.”

Coe added that over the years, the Fauths have been instrumental in helping support community efforts such as the annual Christmas Stroll and various public arts initiatives.

For her part, Fauth is quick to note that while the store itself may be closing, Crazy Woman merchandise will continue to maintain a presence both in Sheridan and beyond.

Little Willow Traders, another Main Street mainstay, will become the exclusive distributor of the products in Sheridan while other businesses in neighboring states will stock the distinctive merchandise as well.

As for Linda and Willis Fauth, they said they’re excited to use their newfound free time to travel the country and spend time with family and friends.

But there’s no way of getting around it: They’re going to miss the store.

As she reminisced about the history of her Main Street shop, Fauth noted that in the 16 years she’s been operating the store, she’s received a grand total of two bad checks.

“To me, that says I’ve got the best customers in the world,” she said.

Largely as a result of that loyalty, Fauth said that one way or another, she and her husband plan to continue their involvement in the community they’ve come to love.

“Sheridan’s home,” she said. “Sheridan will always be home.”

By |April 19th, 2013|

About the Author:

Paolo Cisneros joined The Sheridan Press staff in August 2012. He covers business, energy and public safety. A Chicago native, he graduated with a bachelor's degree in journalism from the University of Illinois at Urbana-Champaign in 2011.