Major league baseball is underway for Ryan Little’s Los Angeles Dodgers, Dale Hall’s St. Louis Cardinals, Dan Overton’s Detroit Tigers, Bill Rohrbaugh’s Los Angeles Dodgers and my Texas Rangers.
Fearless prediction: Tigers and the Washington National’s in this year’s World Series.
Marketers in baseball organizations — particularly the minor league teams that have to put fannies in seats to survive — are the most creative. Along comes the Allentown, Pa., AAA franchise of the Philadelphia Phillies, the Lehigh Valley IronPigs.
Under the headline, “Going with the Flow,” the IronPigs will debut a “urinal gaming system” in the men’s restrooms at its Coca Cola Park.
When a fan approaches, the video console will sense his presence and switch into a gaming mode. The guy aims either left or right to control the play on the screen. Some company in Great Britain designed the system. It’s the first to be used in the U.S.
Said the IronPigs’ general manager, Kurt Landes, he didn’t want to “flush away” an opportunity to entertain fans away from the grandstand, adding that the urinal games are “sure to make a huge splash.” (More streaming media.)
Our Sheridan Troopers open their season April 27 hosting Cody.
If you have a brother, or several brothers or siblings, “Brothers” by George Howe Colt is a gem. Not only does Colt explore the relationships of his three brothers through childhood, careers, middle age, he intersperses this wonderful memoir with the personal histories of how famous brothers interacted — the Boothess, the Kelloggs, the Thoreaus, the Lehmann brothers, the Marx brothers, the Van Gogh brothers.
Colts researches and writes about birth order, changing demographics of parents, sibling rivalries and so forth. It’s excellent.
It’s on sale at our local bookstore, right there in the heart of Sheridan’s downtown, Sheridan Stationery, Books & Gallery.
They Said It
“Bill Clinton was the first two-term Democratic president since F.D.R. and was enormously popular – and yet at the end of eight years in office, there were fewer Democratic senators, fewer Democratic congressmen, fewer Democratic governors, fewer Democratic state legislators and the national Democratic Party was in debt. You can be regarded as a charismatic president, and yet it doesn’t translate into structure.”
–Former three-term U.S. Sen. Bill Bradley, (D-N.J.), on the limitations of presidential charisma.